With a focus on empowering businesses to thrive in diverse markets, we guide EU companies to expore Africa's abundant opportunities while nurturing early-stage startups based in the EU

Our team of seasoned consultants possesses in-depth knowledge of both European and African markets, enabling us to provide tailored solutions that align with your unique goals and aspirations. Whether you're an established company looking to enter Africa or a budding startups aiming to conquer the EU market. We are your trusted partner for success.

What We Do

Explore our range of comprehensive services and embark on an exciting journey of growth with Us. Let's transform your vision into reality!

Market Entry Service

Expand Your Horizons - Explore Africa with Confidence!

Entering African markets presents incredible growth prospects for EU companies. Our Market Entry Service is designed to guide you through this transformational journey. Our team of African experts will help you navigate the complexities of African markets, identify strategic opportunities, and ensure a seamless market entry.

Key Features:
Contextual Market feasibility: Identify untapped potential and assess marketfeasibility.
Tailored Market Entry Strategy: Develop a comprehensive plan aligned with your objectives.
Regulatory Compliance Made Easy: Streamlined processes for permits, licenses, and legal requirements.
Delegation Trips to Emerging African Markets
Unlock Local Partnerships: Connect with reliable local partners and distributors.
Continuous Support: Expert guidance at every step for sustainable market expansion.

Discover the untapped potential of Africa with SLA Consulting as your trusted market entry partner. Let's conquer new frontiers together!

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Business Coaching:

Fuel Your Startup's Success - Let's Bring Your Vision to Life!

We understand the challenges that early-stage startups face on their path to success. Our Startup Advisory Service is designed to provide you with the guidance, mentorship, and resources you need to transform your innovative ideas into a thriving business.

Key Features:

Comprehensive Business Model Assessment: Fine-tune your startup's business model for scalability.
Strategic Planning for Growth: Develop actionable plans and strategies for accelerated expansion.
Investors Readiness: Access to potential investors and assistance in securing funding and assist start-ups in pitch deck preparations
Coaching and Mentoring Services: Connect with experienced mentors and industry networks.

Join hands with SLA Consulting to unleash your startup's full potential. Let's shape the future together!

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Mark Kleyner

Co-Founder @ Dream VC

"Samuel, Nicholas, Prince and their team bring an unexpected wave of enthusiasm and a collaborative can-do attitude to any project. Having seen Start.Up Lounge put on a multi-country roadshow and work with dozens of startups before, I am confident they would be an asset for startups and SMEs alike."

Juanita Haublab

International Relations Manager @
ISC3 Innovation Hub

"Our Partnership to Start.Up Lounge Africa has been of great value to us. It has not only helped us raise awareness to the importance of sustainable chemistry but also advance the regional discussion on opportunities, priorities and needs for Sustainable Chemistry by partnering with us for our roundtable series in Ghana and helping identify like minded organizations"

Matthias Schulz

Director New Business & Innovation
Otto Krahn New Business GmbH & Co. KG

"Collaboration with startups plays a significant role in our innovation strategy. And thus, we started our exploratory activities in Sub-Saharan Africa with a joint startup challenge together with ISC3 supported by the Start.Up Lounge Africa team in Ghana.
Samuel and his team were of great value by organizing and facilitating a subsequent business initiation trip to Ghana, supporting initial pilot projects and laying with us the foundation for further explorative activities of Otto Krahn New Business in Africa."